Content Advent Calendar Challenge 2024
This past holiday season Glow took the traditional advent calendar and gave it a creative twist:
The Content Advent Calendar Challenge
For 24 days, we shared daily content ideas with real examples to inspire and empower content creators.
Why?
Because the end of the year is a high-engagement period - activity and interaction on social platforms double during this time! We wanted to help aspiring creators take full advantage of this opportunity to kickstart their content creator journey.
This 24-day challenge was designed to:
- Build consistent content creation habits.
- Prepare participants to start 2025 as confident content creators.
- Make the most of a season where engagement is at its peak.
To support our community further, we put all 24 content ideas into a handy file so participants, and you, could revisit the ideas and examples anytime. These ideas are applicable to multiple niches and topics by applying your own twist to them, take these ideas and get inspired to post.
But we didn’t stop with 24 content ideas. At Glow, we’re passionate about supporting aspiring creators - that’s why we rewarded the most active participants with their first-ever collaboration!
Their collab was with a local café, where they received a free drink and pastry. The task was to create an authentic promotional video for the café. True to Glow’s mission, we encouraged participants to create content that feels real and authentically theirs - no fake advertisement vibes, just genuine storytelling from their own perspective.
Here are the results from one of the participants:
The Content Advent Calendar Challenge wasn’t just about creating - it was about growing as creators, building confidence, and stepping into 2025 ready to shine.
Are you ready to join the next Glow challenge?
Stay tuned - we can’t wait to see what you create next!
Some feedback from our challenge:
